Rolex, the leading luxury watch making brand and a pioneer of sports sponsorship, will become a major long-term partner of Formula 1 from 2013 as Official Timekeeper and Official Timepiece. This reinforces Rolex’s commitment to motor racing and its support of global sport at the very highest level.
Formula One CEO Bernie Ecclestone said, "Without question Rolex is the partner of choice for a world class sporting series like Formula One. This partnership is something that many people interested in Formula One will have been waiting for and should rightly be excited about. Rolex has incredible sporting heritage and therefore Formula One is the right place for Rolex to be.”
As the official time-keeper and timepiece, Rolex will keep time at every Grand Prix and its logo will be posted at F1 circuits during races. It has replaced Hublot which was previously the Official Timekeeper and Official Timepiece since 2010.
The new season in 2013 will definitely be a one to watch out for !
