IWC certainly knows how to throw a party and with the Race Night held at SIHH 2013, they defied all limitations. Already being called ‘a night to remember’, watch enthusiasts and guests gathered together to witness a show that had glamour pouring in abundance.

 

  

   

 

  

  

 

 

 

Canapés were served out of tool boxes, guests got to race with remote controlled cars as waiters dressed up in pit-crew uniforms serving champagne to invitees. That was just the beginning as Hollywood superstar Kevin Spacey took on stage as master of ceremonies entertaining the audience with his known celebrity impressions, not to mention his entrance as he was driven by IWC brand ambassador Adriana Lima in a Mercedes Benz SLS.

 

 

 

  

 

 

 

 

 A contest involved guests in wrestling the tires off a race car that had been driven onstage by legend Nico Rosberg. It was an event for men to unwind with toys at their disposal, easily serenading them into an affair they would never forget. Whether it was letting everyone take a glimpse into the cockpit of the Mercedes AMG Petronas F1 race car or witness an exhibition of IWC’s 2013 collection, the event had everyone yearning for more.

 

 

 

  

      

Limited edition IWC timepieces intrigued aficionados and loyalists, as the display of fine watches caught eye balls. A great performance by British jazz funk band Jamiroquai kept the party adrenaline pumping. Overall, a night of amusement that catered fluently well to everyone in the room.