By Romit Jethwaney & Arjun Sekhri — January 24, 2013
IWC certainly knows how to throw a party and with the Race
Night held at SIHH 2013, they defied all limitations. Already being called ‘a
night to remember’, watch enthusiasts and guests gathered together to witness a
show that had glamour pouring in abundance.
Canapés were served out of tool boxes, guests got to race
with remote controlled cars as waiters dressed up in pit-crew uniforms serving
champagne to invitees. That was just the beginning as Hollywood superstar Kevin
Spacey took on stage as master of ceremonies entertaining the audience with his
known celebrity impressions, not to mention his entrance as he was driven by
IWC brand ambassador Adriana Lima in a Mercedes Benz SLS.
A contest involved guests in wrestling the tires off a race
car that had been driven onstage by legend Nico Rosberg. It was an event for
men to unwind with toys at their disposal, easily serenading them into an
affair they would never forget. Whether it was letting everyone take a glimpse
into the cockpit of the Mercedes AMG Petronas F1 race car or witness an
exhibition of IWC’s 2013 collection, the event had everyone yearning for more.
Limited edition IWC timepieces intrigued aficionados and
loyalists, as the display of fine watches caught eye balls. A great performance
by British jazz funk band Jamiroquai kept the party adrenaline pumping.
Overall, a night of amusement that catered fluently well to everyone in the
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