IWC Race Night at SIHH 2013
By Romit Jethwaney & Arjun Sekhri — January 24, 2013
IWC certainly knows how to throw a party and with the Race Night held at SIHH 2013, they defied all limitations. Already being called ‘a night to remember’, watch enthusiasts and guests gathered together to witness a show that had glamour pouring in abundance.
Hollywood stars Kevin Spacy and Eric Dane along with Czech supermodel Karolina Kurkova at the IWC race night last night in Geneva
Celebrities at the IWC SIHH event including Kevin Spacey, Adriana Lima and Karolina Kurkova
Supermodel Karolina Kurkova
Supermodel Karolina Kurkova and French actor Jean Reno at the event
Canapés were served out of tool boxes, guests got to race with remote controlled cars as waiters dressed up in pit-crew uniforms serving champagne to invitees. That was just the beginning as Hollywood superstar Kevin Spacey took on stage as master of ceremonies entertaining the audience with his known celebrity impressions, not to mention his entrance as he was driven by IWC brand ambassador Adriana Lima in a Mercedes Benz SLS.
Kevin Spacey attends the IWC Schaffhausen Race Night event.
Matthew Fox and Eric Dane attend the IWC Schaffhausen Race Night event.
 Actor Ewan McGregor and supermodel Adriana Lima at the SIHH event
 A contest involved guests in wrestling the tires off a race car that had been driven onstage by legend Nico Rosberg. It was an event for men to unwind with toys at their disposal, easily serenading them into an affair they would never forget. Whether it was letting everyone take a glimpse into the cockpit of the Mercedes AMG Petronas F1 race car or witness an exhibition of IWC’s 2013 collection, the event had everyone yearning for more.
Supermodel hotties Karolina Kurkova and Adriana Lima at the IWC event
Luis Figo and Zinedine Zidane attend the IWC Schaffhausen Race Night event.
Limited edition IWC timepieces intrigued aficionados and loyalists, as the display of fine watches caught eye balls. A great performance by British jazz funk band Jamiroquai kept the party adrenaline pumping. Overall, a night of amusement that catered fluently well to everyone in the room. 
Adriana Lima and Kevin Spacey attend the IWC Schaffhausen Race Night event.

Hollywood star Eric Dane and supermodel Karolina Kurkova at the IWC SIHH event
The high tech IWC podium at SIHH 2013
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