Hublot partners with Ferrari in Valencia, Spain, to
celebrate the Finali Mondiali of the Ferrari Challenge and bring to end an
amazing year together!
A fantastic term for
Ferrari and Hublot being highly
successful in the first 12 months for the partnership in terms of both turnover
and postioning. As the year draws to an end, Hublot together with Ferrari chose
the Finali Mondiali in Valencia, Spain, to commemorate the successful year
together and unveil the blueprint for the following 2013 season. This first
year of partnership was marked by a fruitful collaboration between Ferrari and
Hublot, with over 130 events organised worldwide where both Ferrari's sports
cars and Hublot's exclusive timepieces were effectively showcased.
The companies' teams merged together to enhance their
respective synergies in events staged in important new emerging markets, such
as Taiwan, as well as in support of exceptional international activities.
Setting a new Guinness World Record for the largest ever parade of Ferrari cars
at Silverstone was one of a kind. A milestone for the two was the the signage
now in Place Vendome, Paris which was inaugurated on the 1st of December 2012.
This event in Paris caused the launch of the first Big Bang Ferrari in Titanium
and the Magic Gold watch at Baselworld in April. Magic Gold is characterized by
its scratch-resistant 18-carat gold, a technological material invented by
Hublot.
Jean- Claude Biver,
Chairman of Hublot presided over the meeting along side Ricardo Guadalupe, the
company's CEO with an attendance by Andrea Perrone, Senior Vice President of
Ferrari Brand with other distinguished guests and friends.
During the launch, other significant creations dedicated to
special Ferrari events or markets were showcased. Over 20 magnificent carbon
Tourbillons produced exclusively for collectors in China, or the watch produced
for owners of the Ferrari 250 GTO made the highlight at the 50th anniversary of
the super car. What a privilege for Hublot to be a part of this
magic en route a spectacular 2013 !
