The Steelcraft brand is a Swiss watch brand founded by Julien Mottaz in the year 2009. Steelcraft watches are known to be resolutely elegant and natural. The brand has an exciting and fresh collection of enthusiastic, eager to fulfil ambition look that exudes success and celebration. It is known as an accessible luxury, Swiss made sports fashion lifestyle watch. The company entered the watch industry with the notion of creating watches that are natural yet elegant and not too elite and intelligent. Steelcraft watches are for the young, energetic and charming people.
Julien Mottaz had been working for a luxury watch brand for 10 years where he gained a lot of experience about the horology industry. A perpetually evolving free-spirit, Julien decided to regain his freedom, and with some passionate friends and lovers of watch making, he founded his own watch brand: Steelcraft. On the pop side of life rather than on that of elitist intelligentsia. More real life rodeo than a dressage. It's not a motto, just the way we are. If glamour and impertinence are like the yin and the yang of our first collections, workmanship and steel remain the key words of our products. The creative energies released by a Velvet and a Pulp (our own in-house original design) dig unfailingly in founding states of mind like Pleasure (PM) and Action (AM). Pure emotions that, like raw materials, summon senses just as much as fantasies.
The brand focuses on those who love to delve into affordable, luxury and fashion watches and not looking to wear something that is too elite in design. It is a perfect watch combining elegance with simplicity.
Splash, as the name suggests, is a cool and colourful watch perfectly designed for those with an outgoing and exciting personality. This collection owes its inspiration to vintage sneakers marked with a strong identity and whose bright colours have never stopped drawing attention. The watch is a kaleidoscope of festival of flashy colours indeed, but more than just that, also a unique, offbeat and elegant watch. Splash can be best described as a daring ambition to reconcile avant-garde fun with Swiss-made standards. The watch is powered by Swiss quartz movement. The dial is a ravishing blue and yellow colour depicting fun and enjoyment. The strap is blue rubber with a pin buckle. The watch is also water resistant up to 100 meters. Splash can be purchased at www.chronowatchcompany.com
Price: USD 136
The Pulp chronograph reflects the artist’s desire to find the freedom to be himself, a brand that clearly shines through its models and remains vibrantly alive through its continued development. The "pulp” of this timepiece is a concentrated blend of thrills and sensations. Well off the beaten track of traditional watch making, this watch takes a distinctly pop-inspired approach to life that is more about practice than theory. Workmanship and steel are the key factors of these creations designed to appeal directly and powerfully to the emotions. The watch is attractive in its design as the dial is in violet and the numbers are in silvery steel making it look extremely fashionable. The strap is in rubber white colour and a pin buckle. The watch is also made water resistant up to 100 meters. Pulp can be purchased at www.chronowatchcompany.com
Price: USD 149
The Colour Concept collection draws from its creator’s uncompromising and enigmatic personality its black dominance and livened up bright outlines. The watch combines a sporty spirit, roughness and endurance. The watch is a perfect mix of all factors that gives it a loud and confident personality. The watch is a black PVD case, full of characters, a black rubber strap and a dial that is black yet luminous. The numbers on the dial are highlighted in yellow colour to give it a brightened effect. The watch can be worn as an outdoor fashion watch that is a perfect balance of sportiness and sophistication at the same time. The watch is powered by Swiss quartz movement. The dial has a date window embedded in it. The crystal is made up of mineral glass. The diameter of the watch measures 48 mm. Made with a 100 meters water resistant capacity, it is a watch that assures attention at any cost. Colour Concept can be purchased at www.chronowatchcompany.com
Price: USD 169
The velvety watch appeals to the sense of touch and style. Velvet, much more than the material on which the collection lies, stirs up the imagination and plays on the universe, at the same time reassuring yet hedonist. The Velvet watch bathes in colourful and subdued feelings and flirts with the depth of contentment and satisfaction. The watch is an outdoor, gent’s watch made with a Swiss quartz movement. The dial has a date window in it and designed to look luminous. The watch strap is in black rubber with a pin buckle. The dial is in a square shape with a 44mm dimension. The watch is also made water resistant up to 100 meters. Priced affordably, the watch is an accessible luxury watch. Velvet can be purchased at www.chronowatchcompany.com
Price: USD 172
Colour Concept - Racing Chronograph
Another fresh new collection of Colour Concept watches boasts a ravishing black and red themed racing chronograph watch with broad outlines on the dial. The watch is made to highlight the boldness and confidence of its design. The dial of the watch has the date and chronograph window embedded in it. The blood red colour gives it a sporty and elegant look. The case and the bezel is a black PVD coated stainless steel and mineral glass crystal. The watch strap is in black rubber. The dimension of the watch measures 48mm. The watch is perfect for those looking to show off their personality without having to worry about anything. The watch is also made water resistant up to 100 meters and comes with a 2 year international warranty. Colour Concept can be purchased at www.chronowatchcompany.com
Price: USD 214
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