Chopard - Official Timekeeper and Sponsor of Mille Miglia 1000
By Romit Jethwaney & Arjun Sekhri — March 22, 2013
For 30 years, Mille Miglia has been bringing together exceptional personalities to the world of sport. Today, the vintage rendition of the Mille Miglia is an event in a class of its own. Mille Miglia has successfully merged tradition and innovation bringing the Italian culture and way of life a tasteful race event. This buffet of rich ingredients has had racers flock from all across the world to witness luxury in its purist form.
The Mille Miglia ( meaning Thousand Miles) is an open-road endurance race which takes place in Italy from Brescia to Rome. The Mille Miglia tradition entails on the contrary that slower displaced cars start first followed by their faster counterparts.
Historically, the event was initiated by a young Italian man called Contes Aymo Maggi and Franco Mazzoti, residents of Brescia. With funding from the richer class , they made a blueprint of a track from Brescia to Rome covering around 1500 km which translates to 1000 miles.
With privilege and exclusivity comes a limited allowance of participants, where not more than 375 vehicles are allowed to participate in the race. These racers are hand picked with a prerequisite criterion of driving models that coincide with their vintage renditions back in the 1900s'. The race starts off in Brescia also known as the heart of Mille Miglia and leads towards a days journey into Rome and vice versa. The prize ceremony and celebrations subsequently follow through.
Mille Miglia 2013 will be held from May 16th through May 19th, 2013.
Co-President of Chopard, Karl-Friedrich Scheufele has been playing an active part in the race since 1988, when Chopard supported this event as a main sponsor and official timekeeper for the first time. In his words: "Lovers of fine automobiles are said to have a weakness for precious timekeepers and vice versa. In both domains, extreme precision and sporting elegance play an important role”.
Designed in the inspiration of racing, the Chopard series does not fail to impress. Its racing theme evokes all elements of a race car especially bearing the Mille Miglia event logo. Made in stainless steel or precious solid gold, the series has the flexibility of daringly attracting all sorts of watch aficionados.
These automatic timepieces feature chronograph, dual time zone GMT, and power reserve indicators in the disguise of a fuel gauge.
Certain models are available with rubber straps designed as race-car tire treads, while others, such as the Gran Turismo are put together with a classy leather strap. Highly functional and a show stopper to say the least, the Mille Miglia series of Chopard watches is a diverse and revolutionary tribute to racing and a bold timepiece meant to aggrandize the wearer’s status in any setting. Price for the steel model is USD 6,610, and in 18k rose gold it is USD 20,880. Water resistance is 50 m.
Welcome to Wear Your Lifestyle.Com, an elegant
and entertaining magazine and blog showcasing the
world of luxury horology and life + style for connoisseurs
and aficionados of fine timepieces. We are India’s
leading luxury watch and lifestyle portal for news
and infotainment about luxury timepieces and related
We are looking for writers to contribute articles and write for us. For more details please Contact Us.