03
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Alpina Geneve Launches New Extreme Diver Collection with Global Brand Ambassador William Baldwin
By Romit Jethwaney & Arjun Sekhri — March 03, 2013
 
Willam Baldwin, Hollywood actor, is the new brand ambassador for Alpina diving collection
Swiss luxury watch brand Alpina Geneve was pleased to be in New York City to celebrate the new Alpina Extreme Diver Collection with actor, producer, and writer William ‘Billy’ Baldwin as the new Global Brand Ambassador for Alpina’s new advertising campaign.

"We were looking for a famous face to support the introduction of our Extreme Diver Collection. With Billy Baldwin, we found a supreme celebrity. Billy is cool and courageous, with the same values of the Alpina brand,” said Peter Stas, 

On behalf of Alpina Geneve, CEO Peter Stas made a donation of ten Alpina Extreme Diver Watches to The Carol M. Baldwin Research Fund to be used as auction pieces for their various galas and events raising money for breast cancer research. These special edition Diver watches are produced in a limited quantity of 10 pieces, with an engraved silver plate enclosed in the box featuring The Carol M. Baldwin Breast Cancer Research Fund Logo. In addition, the case back of the watch also shows the same delicate engraving in tribute to the Carol M. Baldwin Research Fund.

The Alpina Extreme Diver’s case is made of anti-corrosive materials, has a non-scratch crystal, and is outfitted with extendable wrist straps that can fit over a wet suit. The bezel of the Alpina Extreme Diver is unidirectional, has luminous markers, and is used to set the maximum time a diver plans to be under water. Therefore, it is vital that the setting cannot be accidentally pushed or knocked off. Having it moved in only one direction means that time meant to be spent under water can only be accidentally reduced, but never increased. The watch features an automatic movement with 42 hour power reserve, oversized 48mm diameter and is water resistant to 1000 meters.

The collection is priced in the range of USD 1,500.
 
 
Alpina extreme diving watches
 
 
 
Alpina Extreme Diving Watch
 
The Alpina Extreme Diver
The Alpina Extreme Diver presentation
William Baldwin is the brand ambassador for Alpina
William Baldwin is the brand ambassador for Alpina
The Alpina Extreme Diver
William Baldwin with Alpina CEO Peter Stas
 
 
 
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